Marketing plan for Cheerios Cereal Essay Example | Topics and Well Written Essays - 3000 words

Marketing plan for Cheerios Cereal - Essay Example .................................................................................. Environment.................................................................................................................... SWOT Analysis............................................................................................................... Super SWOT Analysis.................................................................................................... Overall Strategic Objectives........................................................................................... Strategic Focus................................................................................................................ Objectives....................................................................................................................... Corporate Objectives...................................................................................................... Marketing Objectives..................... ................................................................................. The Marketing Mix †¦.................................................................................................... Product............................................................................................................................ Place................................................................................................................................ ... ................................................................................................ Physical Evidence........................................................................................................... Processes......................................................................................................................... Segmentation................................................................................................................... Targeting......................................................................................................................... Positioning †¦................................................................................................................. Tactics............................................................................................................................. Communication Tools..................................................................................................... Resource Requirements †¦.............................................................................................. Proposed Pricing Model.................................................................................................. Monitoring...................................................................................................................... Bibliography.................................................................................................................... Appendix 1: External Audit............................................................................................ Appendix 2: Market Environment †¦.............................................................................. Appendix 3: Industry